Google is a well-known search engine today, many people use it daily and its popularity never seems to run out. If you have typed the name of your business on Google and cannot find the business booming, no competition arises and nor is it listing anywhere looks far worse right. Most hear some promise to boost position on Google but not all deliver.
There is indeed a way to make this problem easy, achieve great results without much effort and watching your business boom. This step-by-step guide provides you the best possible solution with effective results. With extensive research, this guide is tailored for almost every business out in the market and focuses on what the user truly desires.
Website audit from a technical aspect
- Google recently launched a mobile friendly website, making it easier for users to browse different options available now, it can be accessed on phones and tablets, making it more accessible.
- Before a business chooses to enhance its content, they must first browse their own Google rankings to check if their business is optimized or not. The same goes for adding backlinks.
- Every business operates using business phones, ensuring proper contact with the customer and answering any of their queries if they have a question helps the company build rapport with its users.
- Capabilities on the phone: For those who own websites and are offering services, the phone can act as an effective versatile tool.
- Site speed
- Working as an employee at your website, sluggish working sites lead to a company suffering losses. Apart from employing new staff members and transferring them, the speed with which accounts are being made also contributes towards a positive employee experience.
- Broken links and crawl errors: Repair any 404 errors or dead-end pages that negatively impact user experience and site indexing.
- Secure connection (HTTPS): Websites that are https have an advantage over competitors. Make sure your SSL certificate is active.
- Expert Tip: AIMNET’s SEO specialists begin every project with an audit to locate and resolve these foundational problems.
Perform Smart Keyword Research
Targeted keywords are essential because they serve as content linkers for search queries. To improve your ranking, you must target keywords that your audience is currently searching for.
How to find them:
- Utilize Google’s Ubersuggest and SEMrush.
- Target long-tail keywords like “affordable web design in Cape Town” since they have lower competition and are more tailored.
Analyse your competition: What keywords are they using?
Once the best-selected keywords have been identified, they should be integrated to titles, meta descriptions, headers and content. Avoid overusing keywords, as this will be counterproductive.
Real-World Example: A Claremont plumbing company locally dominated marketing after shifting from broad terms ‘plumber’ to ‘emergency plumber Claremont,’ improving customer traffic by 70% over six months.
Optimize On-Page Elements
Everything under on-site SEO that you can manage on your own website is referred to as on-page SEO. If done correctly, it helps establish your website’s authority, relevance, and usability for Google.
Give priority to the following aspects:
- Meta Titles and Descriptions: These are visible in the search engine results pages. Ensure they are catchy, relevant, and rich with important phrases.
- Header Tags (H1, H2, H3): Use natural keywords and break your text up into segments with clear, keyword-rich headers.
- Image Optimization: Use alt text for images to improve accessibility and SEO. Also, compress images to enhance loading speeds.
- Internal Linking: Use hyperlinks in your site that lead to related content within your website. This benefits navigation and crawlability.
- Expert Insight: Businesses struggle crafting content aimed at readers while remaining optimized for Google. At AIMNET, we create engaging material that follows Google’s rules, not the other way around.
Develop Content that is High Quality and Provides Value
Publishing consistent, unique, and helpful content is one of the fastest to climb up rank ladders, and Google will reward you with higher placement.
Strategies That Are Effective:
- How-to articles, like this one.
- Work showcases, case studies.
- Insights and news from the industry.
- Tutorials on the relevant services and products.
Every piece of content:
- Target a clearly defined search intent.
- Avoid jargon, use simple and colloquial language.
- Cover the topic exhaustively in-depth in at least 800 words.
- Have a strong call to action aka CTA.
Bonus tip: Frequent blogging not only helps keep your site updated. It also provides Google with more opportunities to index and rank your pages.
Backlinks From Trusted Websites
Links pointing to your website from other sites are known as backlinks. They are one of the most important ranking factors for Google. Backlinks serve as trust signals for search engines indicating credibility of your site.
Ways to earn backlinks:
- Contribute guest posts for industry blogs.
- Create sharable content such as infographics and guides.
- Request link inclusion from local partners or directories.
- Claim your business on reputable sites like Google Business Profile or Yelp and industry-related directories.
Be careful not to: Buy backlinks or use underhanded strategies. Algorithms are intelligent and using these methods will get you penalized.
Here at Aimnet, we stick to ethical, white-hat link-building strategies that are robust to shifts and updates.
Why Trust AIMNET For Google Ranking Help
We understand that improving your Google ranking in today’s world can take a great deal of time and effort. This is even more challenging when you have to manage multiple sides of a business. At this point, we step in.
AIMNET offers:
- Industry-specific and goal-oriented SEO strategies
- Technical SEO audits and site fixes
- Content writing and optimization
- Link building services for improved site authority
- Comprehensive and clear reporting on ranking improvements
We overall focus on custom result-driven strategies.
Conclusion: Let’s Talk Getting Found Online
Improving a site’s ranking is no longer about hyper-optimizing. Instead, the focus needs to be on creating a website that deserves to rank. Fixs, strategies, keyword planning, and content should be tailored to user needs.
You are not alone whether you are looking to get started or want help optimizing further.
Contact AIMNET today for a free consultation and let’s take over Google ranking step by step.
